AG Care Balance Apple Cider Vinegar Shampoo gently removes the build-up of styling products, exfoliates the scalp, and nourishes your hair\'s natural barrier. This gentle sulfate-free shampoo helps to balance your skin pH for good scalp health, enriching your strands to make your hair luxuriously soft. The superfood formula contains argan oil, lavender, rosemary, and sage. Thoughtfully selected aromatic herbs and oils reinvigorate your hair and encourage natural luster. Apple cider vinegar is a popular ingredient for hard water shampoo and anti-chlorine shampoo formulas because it helps to reduce scaly build-up from minerals that leave your hair dull and dry. The ingredients we use are easy on your skin, soothing itchy scalps while locking in moisture and supporting your skin\'s natural barrier. Formulated to be both a pH-balanced shampoo and clarifying shampoo, Balance removes build-up while revealing soft, clean, touchable hair. Our sulfate-free shampoos and conditioners are 98% plant-based, vegan and cruelty-free, minimising the use of gluten, DEA, PABA, or other harmful chemicals. Argan oil protects hair from heat damage, locking in moisture and strengthening hair with essential fatty acids and vitamins. At AG Care, we believe how we create our products is meaningful - from end to end. It\'s how we make our products, care about our people, and treat our planet.